VOTE411 Brand Standards for Websites
Colors and Fonts
The VOTE411 Brand standards are available here
VOTE411 Color Palette
Primary Colors
Dark Blue (#0a3a5a)
Fuchsia Purple (#bb29bb)
Secondary Colors
Yellow (#fec40e)
Green (#3fa06f)
Turquoise Blue (#2e9fba)
Purple (#6e6da9)
Red (#dd3561)
Slate (Tints and Shades)
Slate Dark (#94a8b2)
Slate Medium (#b6c9d4)
Slate Light (#eef4f8)
Gray (Tints and Shades)
Gray Dark (#111111)
Gray Medium (#333333)
Gray Light (#666666)
VOTE411 Typography
Display Typeface
Rift
Rift sans-serif typeface; condensed and uppercase-only. Use ONLY on main headline text and avoid overuse. The font is available for use with a license to purchase from Adobe Typekit at: https://fonts.adobe.com/fonts/rift
Body Typeface
Poppins
Poppins sans-serif typeface; that are geometric yet practical. Use for both heading and body copy text styles. The font is available for free to download from Google Fonts at: https://fonts.google.com/specimen/Poppins
VOTE411 Typography – System Fallbacks
Display Typeface (System)
Impact
Impact sans-serif typeface; realist and bold. Given its wide availability, it is a good back-up for the primary brand display typeface. System typefaces are used for PowerPoint presentations, Word documents, and online email communications. ONLY use when the primary fonts are not available.
Body Typeface (System)
Verdana
Verdana sans-serif typeface; humanist. Given its wide availability, it is a good back-up for the secondary brand body typeface font. System typefaces are used for PowerPoint presentations, Word documents, and online email communications.